01 / Features
SEO tools, social analytics, and AI visibility in one dashboard. Twenty-five tools sharing the same data.
Pengu SEOKeyword research and competitive intel
Live search data: volume, intent, competition, CPC and difficulty, plus the keywords a competitor ranks for and you do not.
Open it in the appSix tools stay free on every plan: sitemap, robots.txt, redirects, schema, llms.txt, and PageSpeed.
02 / How it works
How competitor tracking works, from URL to report.
Four steps. You see your first competitor gaps the same day you sign up.
Add your site and competitors
Paste your domain and up to ten competitors. No script to install, no code on your site.
We pull the data
Rankings, traffic estimates, Core Web Vitals, organic posts, live ads, and AI Overview mentions, collected in one pass.
Read the gaps
You get the keywords they rank for and you do not, the formats getting reach, the offers they pay to promote, and where ChatGPT cites them instead of you.
Publish and report
Turn the gaps into a content brief, draft it with Pengu AI, then export a white label report for the client or the board.
03 / Why teams switch
One subscription replaces the stack.
A Semrush, Sprout Social, and Similarweb alternative in one place, with the AI visibility layer none of them sell yet.
from $139.95/mo
Keywords and site audits
from $129/mo
Backlinks and keyword gaps
from $125/mo
Traffic and channel mix
from $199/seat
Social analytics
from $199/mo
Social listening
from $39/mo
Competitor ads
A typical stack
$831 a month for SEO, social, listening and ads, bought separately.
Prices are each vendor's published entry plan, August 2026. Brandwatch and Crayon quote annually and are not in that total.
04 / Where the data comes from
Search, social, and ad data pulled straight from the source.
Pengu Insights reads competitor content and ad data from Instagram, TikTok, YouTube, LinkedIn, and Meta, and search data from Google. One dashboard, one export, no tab switching.
The GEO tools then check whether ChatGPT, which people now ask instead of Google, names your brand at all.
Explore the platformData sources
Google
Instagram
TikTok
YouTube
LinkedIn
Meta AdsAI visibility checked in
05 / Pricing
One subscription instead of three.
Semrush Pro starts at $139 and still makes you buy social listening separately.
Free
The tools that cost nothing, forever
No card required
- Unlimited sitemap, robots.txt, schema and llms.txt
- 40 credits a month for everything else
- Up to 25 results per search
- No card required
Starter
For freelancers and solo marketers
approx. $42, billed monthly
- 500 credits a month
- Core SEO: keywords, competitors and traffic
- All of Pengu Social: Instagram, TikTok, LinkedIn and ads
- Influencer discovery
- Up to 50 results per search
Pro
For teams that want answers, not dashboards
approx. $75, billed monthly
- 1,200 credits a month
- Pengu AI: ask about your live data in plain English
- Pengu GEO: AI Overviews and ChatGPT visibility
- Full SEO: content briefs and SERP clustering
- Up to 100 results per search
Agency
For agencies running several clients
approx. $139, billed monthly
- 3,000 credits a month
- Full white label: your logo and your name
- Multi-brand workspaces and client reports
- Everything in Pro included
- Up to 200 results per search
Yearly billing lowers the monthly price. Credits cost what the tool costs to run, and you see the price before you press the button. Compare every plan
06 / Free tools · 17
Free SEO and social media tools.
Run a site audit, generate a sitemap, or write a post without opening the dashboard. Every tool here is free and needs no account.
Free Website Health Check
Paste any URL for a free website health check: mobile and desktop scores, Core Web Vitals, and top issues. Optional keyword starter list by email.
Try it free →
AI Question Answer Generator
Type any question and get a clear, well-structured answer in seconds. Choose tone, length, and format. Free, no account needed.
Try it free →
AI Response Generator
Paste the message you received and get a ready-to-send reply. Control tone and length. Free, no account needed.
Try it free →
AI Letter Writer
Describe your purpose and audience and get a complete, polished letter. Works for formal, personal, or professional use. Free.
Try it free →
PDF to Markdown Converter
Upload a PDF and get clean Markdown back in seconds. Works best on text-based PDFs. No AI, no account, nothing stored.
Try it free →
Free AI Chat
Ask anything and keep the conversation going. Follow-up questions, clarifications, brainstorming. Free, no account needed.
Try it free →
Free Sitemap Generator
Paste your page URLs one per line and download a valid XML sitemap ready to submit to Google Search Console. Free.
Try it free →
AI Email Generator
Describe your goal and get a complete email with subject line and body. Adjust tone for cold outreach, follow-ups, or team updates. Free.
Try it free →
AI Name Generator
Describe what you are building and get a list of unique name ideas. Great for brands, products, apps, and side projects. Free.
Try it free →
XML Sitemap Generator
Enter a list of URLs or describe your site structure and get a ready-to-upload sitemap.xml with priorities and change frequencies. Free.
Try it free →
URL Extractor
Paste HTML source or any text and extract every link instantly. Optionally resolve relative paths with a base URL. No AI, no account.
Try it free →
Website URL Extractor
Crawl and extract all URLs from any website. Perfect for site mapping, content auditing, and comprehensive SEO analysis. Free to use. No sign up required.
Try it free →
AI Paragraph Generator
Describe your topic and get a well-structured paragraph in seconds. Choose tone, length, and purpose. Free, no account needed.
Try it free →
Robots.txt Checker
Fetch and validate any robots.txt in one click. See which crawlers are blocked, which paths are disallowed, and whether Googlebot can reach your pages. Free.
Try it free →
Redirect Checker
Follow the full redirect chain of any URL and see every hop, status code, and final destination. Catch redirect loops and chains that leak link equity. Free.
Try it free →
Schema Markup Generator
Build valid JSON-LD structured data for Organization, Article, FAQ, Product, and LocalBusiness. Copy and paste it into your page head. Free.
Try it free →
llms.txt Generator
Create an llms.txt file that tells ChatGPT, Perplexity, and other AI crawlers what your site is about and which pages to cite. Free.
Try it free →
07 / FAQ
Questions about the SEO and social media analytics platform
Search is global, your competitors are not
Track the market you actually sell to. Rankings, social reach, and ad spend by country, in the same dashboard your reports come from.
Start freeGet started
Find out what your competitors rank for this week.
Create an account, add your domain and your competitors, and read your first gap report today. Free to start, no card required.