ChatGPT
AI Overviews
Claude, via MCPSee it on a real brand
SEO tools, social analytics, and AI visibility in one dashboard. Twenty-five tools sharing the same data.
Pick a tool. Watch a real report.
02 / How it works
How competitor tracking works, from URL to report.
Four steps. You see your first competitor gaps the same day you sign up.
Add your site and competitors
Paste your domain and up to ten competitors. No script to install, no code on your site.
We pull the data
Rankings, traffic estimates, Core Web Vitals, organic posts, live ads, and AI Overview mentions, collected in one pass.
Read the gaps
You get the keywords they rank for and you do not, the formats getting reach, the offers they pay to promote, and where ChatGPT cites them instead of you.
Publish and report
Turn the gaps into a content brief, draft it with Pengu AI, then export a white label report for the client or the board.
03 / Why teams switch
One subscription replaces the stack.
A Semrush, Sprout Social, and Similarweb alternative in one place, with the AI visibility layer none of them sell yet.
from $139.95/mo
Keywords and site audits
from $129/mo
Backlinks and keyword gaps
from $125/mo
Traffic and channel mix
from $199/seat
Social analytics
from $199/mo
Social listening
from $39/mo
Competitor ads
A typical stack
$831 a month for SEO, social, listening and ads, bought separately.
Prices are each vendor's published entry plan, August 2026. Brandwatch and Crayon quote annually and are not in that total.
04 / Where the data comes from
Search, social, and ad data pulled straight from the source.
Pengu Insights reads competitor content and ad data from Instagram, TikTok, YouTube, LinkedIn, and Meta, and search data from Google. One dashboard, one export, no tab switching.
The GEO tools then check whether ChatGPT, which people now ask instead of Google, names your brand at all.
Explore the platformData sources
Google
Instagram
TikTok
YouTube
LinkedIn
Meta AdsAI visibility checked in
API and MCP
BetaYour SEO and social data, inside Claude Code.
Fifteen tools you can call from your own code or hand to an AI agent. One API key, one credit balance, nothing to install. Any client that speaks MCP works: Claude Code, Claude Desktop, Cursor, Windsurf.
- SEO
- Keyword ideas, live Google SERP with the AI Overview and its citations, domain overview, ranking keywords, competitors, backlinks, top pages
- Social
- Instagram profiles and hashtags, TikTok search, every ad a Facebook page is running
- Media
- One Instagram post with downloadable media, reel transcripts, YouTube search and YouTube transcripts
Included in Pro and Agency. Calls spend credits from your account and failed calls are refunded. We ship new tools every week and existing fields are never renamed without notice.
One command in Claude Code
claude mcp add --transport http pengu \
https://suvjexogmfpvxjcktvuk.supabase.co/functions/v1/mcp \
--header "Authorization: Bearer pk_live_YOUR_KEY"Then just ask
- “What does hubspot.com rank for in Spain, and who are its competitors?”
- “Is there an AI Overview for "best crm for small business", and who does it cite?”
- “Transcribe this reel and tell me the hook it uses.”
- “Which ads has Nike been paying for the longest?”
05 / Pricing
One subscription instead of three.
Semrush Pro starts at $139 and still makes you buy social listening separately.
Free
The tools that cost nothing, forever
No card required
- Unlimited sitemap, robots.txt, schema and llms.txt
- 40 credits a month for everything else
- Up to 25 results per search
- No card required
Starter
For freelancers and solo marketers
billed monthly, in USD
- 500 credits a month
- Core SEO: keywords, competitors and traffic
- All of Pengu Social: Instagram, TikTok, LinkedIn and ads
- Influencer discovery
- Up to 50 results per search
Pro
For teams that want answers, not dashboards
billed monthly, in USD
- 1,200 credits a month
- Pengu AI: ask about your live data in plain English
- Pengu GEO: AI Overviews and ChatGPT visibility
- Full SEO: content briefs and SERP clustering
- API and MCP server for Claude Code (beta)
- Up to 100 results per search
Agency
For agencies running several clients
billed monthly, in USD
- 3,000 credits a month
- Full white label: your logo and your name
- Multi-brand workspaces and client reports
- API and MCP server for Claude Code (beta)
- Everything in Pro included
- Up to 200 results per search
Yearly billing lowers the monthly price. Credits cost what the tool costs to run, and you see the price before you press the button. Compare every plan
06 / FAQ
Questions about the SEO and social media analytics platform
Get started
Find out what your competitors rank for this week.
Create an account, add your domain and your competitors, and read your first gap report today. Free to start, no card required.